Triadex Tracking

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How it Works

Embedded in each barcode are demographics specific to the recipient. After the card is redeemed by the customer, a standard barcode scanner is used to scan the barcode. Triadex Card Mailers uses this data to create you a customized Prospect Profile.

Demographics such as the age, gender, and income of the individuals who redeemed your card mailer are included in this report, which is given to you at the conclusion of your mailing. Using this data, Triadex Card Mailers then creates a new mailing list for your next campaign. Either mail to those who already redeemed the piece and see your redemption rates explode, or suppress the list and only mail to strictly new customers. This will significantly enhance the ROI of all your future mailings!